| In 2000, Argox began to extend sales into China by developing distribution and setting up branch offices. At the time there were few companies from the industry in China. However the partners at Argox realized the great potential of the world's most populous country, and decided to invest in developing this market.
As the first step, Argox setup up offices in the expensive commercial areas of the largest cities. This showed local resellers and distributors that Argox was committed and willing to invest. Despite tough regulations and registration procedures, Argox quickly received all approvals to do business.
Argox soon came up with a 5-year plan that included participation in trade shows, developing promotional materials, visiting important cities, and understanding the players in the market. The most difficult task was finding good employees and then keeping them. Argox eventually found the right employees for sales, marketing, and technical support, who became our seed team members. Since Argox had a clear picture and a definite direction, our first employees quickly gained confidence in the company.
Two business approaches defined our entry into the China market: internet marketing and support of distributors. Argox was the first in the industry to invest heavily in internet marketing in China. Our spending on search engine placement and internet promotion spread the Argox brand name quickly throughout the country. To support distributors, Argox provided intensive training and offered loans as well as machines. Over time, as people left distributors to form their own companies, they would stay loyal to the Argox brand.
Today Argox has distributors in 23 first tier cities and liaison offices in seven cities. Argox enjoys the advantage of being a first mover in China and remains in a top position in the market. Over the next five years, Argox will continue to dominate the market for entry- and mid-level barcode printers and scanners in China.
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