A world renowned system maker has selected the ArgoScan series for integration into its own innovative products. The maker tested and compared the ArgoScan with leading name brand scanners and made the decision based on several key issues. The ArgoScan provided superior reading performance as well as additional functions and features for the right cost. The flexible support and friendly service at Argox were also deciding factors. The first orders placed were for over 45,000 pieces. This puts ArgoScan well on its way to becoming a major barcode scanner in the worldwide IT industry.

Argox is exhibiting at Labelexpo Singapore 2004, November 23~25. The exhibition is a global showcase for label related equipment and supplies. The products we are showing include the A, R, and X series printers, as well as our scanning devices. We are spotlighting our up-to-date and cost-effective A-series printers, which offer stylish design and superior functions and features for office and light industrial use.

One of our goals for the show is to strengthen our Asia-Pacific distributor network. We plan to meet with channel players to discuss our product line, positioning, roadmap, and technical support. In the past we have focused on the U.S. and European markets; Labelexpo Singapore 2004 gives us the opportunity to enhance our Asia-Pacific dealers' understanding of Argox products. If you are in Singapore for the show, please stop by and say hello.

From the technical side barcode equipment looked like a good business. The biggest issue was whether the future partners could manufacture it for a low enough cost. After months of research they determined it could be done. Soon after the Christmas meeting, the six partners put up NT$ 1.2 million in capital and quit their jobs at Acer. "To get the initial investment together, some of us took out mortgages, sold a house, or cashed in stocks. I even sold my wife's wedding bracelet," recalls Carlson, one of the founders.

It was a tough beginning. By the end of 1996, they had designed and started to manufacture their first product, the OS-214 barcode printer. But to their dismay, the printer would not sell. Question marks began to appear as the six partners discussed whether it was a sales problem, a marketing problem, or if there was something wrong with the product. "It turns out the number one reason was that no one dared to buy anything from a new company, which we found out two years later," explained Carlson.

While they could master the technical aspects of the product, they discovered they had neglected certain needs of the market. One end-user requirement they had overlooked was the use of 2-inch and 3-inch labels, which they soon remedied with an adjustable guide. But product and market information were in short supply and the partners were too busy to attend trade shows. It was like the Chinese proverb: "Every industry is a mountain to climb," which means it always takes time to learn any new business.

The OS-214 eventually became the company's best selling printer, as it is today. But during that first year, Argox was a question mark with a product that wouldn't sell.