2006.06.16.
Demand for PDTs Expected to Boom
Argox is getting ready for a boom in personal data terminals

In this June issue of the Argox newsletter we discuss implementing RoHS and our commitment to the environment. Also reviewed is our April road show to Brazil. The Story of Argox continues as we discuss the company's development of portable data terminals and outlook for the future.

RoHS and Our Commitment to the Environment

As of June 1, 2006, Argox was in full compliance with RoHS—Restriction on the use of Hazardous Substances, the European Union directive on environmental protection. RoHS limits the use of six restricted substances in products and components sold in the European Union. Argox provides a certificate of RoHS compliance with our products and components based on analysis, substance certifications, and lab test results.

Argox began preparing for RoHS compliance in August 2004. Our designated RoHS task force consisted of 20 staff including personnel from QA, product management, R&D, product engineering, and product logistics. This group consulted with 235 suppliers and reviewed over 2,000 parts to ensure Argox printers, scanners, and portable data terminals were in full compliance with RoHS. More than 75 weekly meetings were held to meet the phase-in schedule for the June 1, 2006 compliance date.

Argox is committed to protecting the environment. We will maintain a policy of working together with our suppliers to reduce hazardous materials in our manufacturing processes, components, and products. At Argox preserving the environment has become a priority and we are currently identifying and implementing ways to limit our company's impact on the environment. We believe that a green world is a better world for everyone.

Argox Road Show, Brazil
At the end of April, our sales team left on a two-week road show. After spending three days visiting a customer in New York, they headed to Sao Paulo, Brazil. The Brazilian market is one of Argox's most important. We began selling there eight years ago, and our distribution network is strong and market share high.

In Brazil, our sales team met with local distributors as well as a dealer who had flown in from Columbia. The team demoed new products and provided technical updates and sales training. Their goal was to highlight the flexibility of Argox products and give customers more ideas for product applications. Our sales team also offered new engineers an orientation on printer specs, use, and applications.

During this trip our team featured the PT-10 and PT-12 portable data terminals. After seeing a demo first-hand, some distributors were quite impressed and asked for samples and trial orders.

After ten days in Brazil, the road show concluded with success. Our sales team let partners know that Argox is there to support them, and left with several orders in hand. We look forward to returning to Brazil soon and helping our partners as they expand their business.

The Story of Argox (part 19) – Another Booming Business
Argox began developing its first portable data collector (PDC) in 2003 to complement our barcode printer and scanncollectorer product lines. A PDC collects data using a built-in scanner that reads barcodes and then saves the data to internal memory for later download to a computer. PDCs can be carried in one hand and are especially useful for warehouse, inventory, and logistics tasks.

Until recently, Argox kept a low profile for its PDC business. A PDC is a relatively
complex product and at the beginning the learning curve was not entirely smooth.

In 2004 Argox started selling its first generation PDCs, the PT-10 and PT-12, for field trials in China. The resulting market feedback was lukewarm. Argox VP of Sales and Marketing Perry Ho studied the response and the reasons that these PDCs were not generating sales revenues. He found that:

1. Distributors and customers did not view Argox as having a serious commitment to the PDC business
2. The products were not positioned correctly
3. Software support was insufficient, and
4. Product reliability needed improvement

To address these problems, Argox decided to take a half year to review and boost the development of the PDC product line. In 2005, after improving and repositioning PDC products, Argox began promoting them through sales channels. Fortunately, PT-10 and PT-12 sales experienced rapid growth. This encouraged Argox to develop PDC products further, and so far the outlook is very positive.

In 2006, PDCs are a hot product and Argox has made a substantial investment in expanding this product line. In addition to current products, four new PDCs are under development including a wireless solution and a Windows-based solution. Stay tuned for further news on Argox PDCs, it looks like this will be another booming business.

Argox Barcode News is a monthly newsletter that keeps our distributors, suppliers, end-users, and other friends up-to-date on what is going on at Argox. We welcome your questions and comments. If you have any suggestions for an article on barcode applications or other aspects of the barcode world, please send an email to: info@argox.com.
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